Apr 21, 2024  
2009-2010 UMass Dartmouth Undergraduate Catalog 
    
2009-2010 UMass Dartmouth Undergraduate Catalog [Archived Catalog]

Marketing Major


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BS degree

The marketing curriculum is designed to prepare students for successful careers in the many phases of marketing and distributing products and services throughout the global economy. Graduates are prepared for career opportunities as research analysts, sales managers; directors of marketing programs, advertising and integrated marketing communication; or professional sales personnel. 

Courses are oriented toward problem-solving and management decision-making. The total curriculum emphasizes knowledge and competence in marketing that will enable the program’s graduates to progress well in the early stages of their careers; to develop the ability to analyze, plan, organize, motivate and control; to think creatively; to communicate effectively; and to gain the broad perspectives essential to the attainment of ownership of executive management responsibilities.

There are also opportunities for students to gain work experience through internships and participation in student organizations such as Students in Free Enterprise (SIFE), the International Business Association and Millennium Advertising.

Student Learning Outcomes

The purpose of the marketing program is to prepare students for careers in marketing and marketing-related disciplines such as sales, advertising and marketing research. Graduates will be capable of evaluating an organization’s objectives, analyzing its internal and external environments, and creating effective marketing strategies and tactics that enable the organization to achieve its goals.

Students will

  • have a thorough understanding of marketing concepts and principles;
  • be able to create a marketing plan to guide sales and promotional activities to achieve the goals of the organization;
  • demonstrate a basic knowledge of the planning and implementing issues associated with global marketing;
  • understand the role of electronic commerce and social media in creating marketing strategies;
  • demonstrate skill in marketing communication and sales presentation;
  • have the ability to conduct primary and secondary research in marketing;
  • have the ability to use computers to access electronic data sources and to perform statistical analyses;
  • demonstrate a basic understanding of the social and ethical aspects of marketing;
  • demonstrate an understanding of the concepts, principles and theories of consumer behavior and the application of these by marketing professionals

General Requirements for Undergraduate Programs

Freshman Year


 Thirty (30) credits required.

  • Cultural/Artistic Literacy  6 credits
  • Diversity  3 credits
  • Social Science  3 credits
  • Natural Science/Technology  6 credits

Sophomore Year


Thirty (30) credits required.

  • Cultural/Artistic Literacy  3 credits
  • Social Science  3 credits
  • Non-Business Elective  3 credits       (Can be any course taken outside CCB)

Junior Year


Thirty (30) credits required.

  • Business Elective  3 credits      (Any 300-400 level business course)
  • Non-Business Elective  3 credits      (Can be any course taken outside CCB)

Senior Year


Thirty (30) credits required.

  • Business Elective  3 credits      (Any 300-400 level business course)
  • Non-Business Elective  9 credits      (Can be any course taken outside CCB)

Marketing Electives


Six (6) credits required.

Total Credits: 120


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